Editorial Policy
The standards London SAM uses for accuracy, originality, sourcing, dietary caveats, updates and commercial separation.
Reader value comes first
London SAM publishes for readers, not for search engines or advertising inventory. Every editorial page should answer a distinct question with enough depth to change what a reader understands, asks or notices. Search optimisation is used to make useful material discoverable; it must not distort the subject into keyword repetition, artificial length or doorway pages.
Originality and sourcing
Articles are written specifically for London SAM. We do not copy reference-site text, reproduce proprietary code, scrape articles or spin third-party material. Technical or safety-sensitive claims are checked against appropriate primary or official sources where possible. In the launch library, UK allergen and food-information discussions point to the Food Standards Agency, and lactose-intolerance context points to the NHS.
Observation, interpretation and fact
Food writing contains legitimate subjectivity. We distinguish sensory interpretation—such as finding a pistachio profile roasty or a sorbet sharply acidic—from verifiable facts about ingredients, allergens, regulations or a business. We do not turn personal preference into a universal quality rule.
Dietary and health boundaries
Terms such as vegan, dairy-free, lactose-free and gluten-free answer different questions. Articles must not present a lifestyle label as a blanket allergen guarantee. We encourage readers with diagnosed conditions to use product-specific information, official guidance and qualified healthcare advice. London SAM does not set individual safe exposure thresholds.
No fabricated authority
We do not invent professional credentials, unnamed laboratory testing, secret access, venue visits, customer numbers, awards, reviews or product statistics. If first-hand testing is not documented, an article should be presented as an explanatory guide rather than a review.
Commercial separation
Any future advertising, sponsorship or affiliate arrangement must be clearly disclosed. Payment must not purchase a favourable editorial conclusion. Sponsored material, if ever accepted, should be labelled so readers can distinguish it from independent editorial work.
Updates and corrections
Material that depends on changing UK guidance should be reviewed periodically and updated when needed. Meaningful factual corrections should follow the Corrections Policy. Small typographical edits may be made without a public notice when they do not alter meaning.
Artificial intelligence and production tools
Production tools may assist drafting, quality checks, code generation or image optimisation, but publication responsibility remains with the publisher. Material should be reviewed for repetition, unsupported claims, internal-link accuracy and suitability for British readers before deployment.